Gamification is the latest buzz word in the world of training and e-learning , but what does that mean for you and your entire business ? I think the principle of gamification is good, the basic ideas behind this is that people learn best through experience. These experiences can lead to the involvement of users that allows compliance. If you run the game properly gamification eLearning should give a positive result for your business. Let's take a look at one of the key principles of the successful implementation of the concepts of gamification in the world of e -learning. Upon learning that the experience , driving compliance of users and is built around a clear business purpose .
People learn best by experience, if you look at the cone of learning, holds that individuals retain up to 90 % of what they do. Experiences question! This is where gamification has the best chance of success.
A set of nature requires active participation , the user (player) is doing something as part of the participation in the game. The concept of gamification exploits this idea by creating scenarios or simulations of real situations at work in a format Thu A good example of this has been implemented by Hilton in 2008 , before even a sentence gamification . It's a style of play SIMS played on popular gaming consoles that simulates customer service in the real world and the interaction of the employees at the Hilton Hotel. User marked and progress in the game based on their performance in real-life situations hotel property.
It was a pioneering training five years ago , but one of the best applications of gamification I've seen on the grounds that it is purely empirical , as the cone of learning tells us is the best way to get people to withhold information.
The second reason gamification is a hot topic in the world of e -learning is respect for the user. The greatest fear of a company to invest in e -learning is used ! Are my employees, customers , subcontractors who will use the training I have planned for them. As valuable as the information can be for you and your business , unless the work is subject to user compliance decision is a training problem . The idea of the game-based training with extracts not only the desire of users to experience, but also the idea of achievements and rankings .
People are often times competitive to overcome a colleague is enough to push someone to do something creatures. Gamification of e- learning offers many opportunities for employees to compete against each other or against themselves, even if the levels , badges of honor or incentives, including performance-based drives (things like Starbucks and iTunes gift cards come to mind ) . Build it and they will come is not always the case when you invest time and energy in a solution of e -learning , creating training games can help users drive their online learning portal .
The last point I want to talk may seem obvious, but it is very important. The game-based learning , as any implementation of e -learning should focus on your business and the specific objectives of their training. If the game-based learning is when gamified failure for the pleasure of being gamified . Sharp focus on the goal of your business should be a priority from day 1 . I have seen companies make the decision to experiment with gamification of your e -learning, but have not been able to focus on business results rather focus on the game itself . The game can be great and drive users to your learning platform , but the behavior change and the transfer of knowledge to professional skills may be lost.
The example of Hilton Hotel is located in the extreme side of gamification , there was a significant investment of resources and capital without doubt, an initiative of this nature , but focuses on your business in turn creating a positive operating result . Already in 2010 , we have developed an online version of the board game CashFlow Robert Kiosaki . It is a game application perfect online business . The learning objective was the user can increase your financial IQ through the real life experiences in a format of play in multiplayer mode online. The aim of the company was also clear hard zone leads to rich dad . To date , the game was developed nearly four years is the first tool leader in online lead generation for Rich Dad Company. Clear business and learning objectives will result in a better return on your investment of gamification .
All trends have a life cycle , some gamification over e -learning is in its infancy. It's good, the bad and the ugly there, but the concept is worth considering for your employee and consumer education initiatives . When executed properly , can increase user engagement and retention, disk usage and compliance, and ultimately have a positive effect on your business.
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